Is Your Wix Site Stuck in "Second Gear"? Here’s How to Unlock Its Potential and get Professional Help.

5 hours ago
3 min read

We’ve all been there. You started your Wix site with a burst of inspiration. The drag-and-drop editor felt like magic, the templates looked slick, and for a while, it worked. But lately, you might be feeling a bit of a "disconnect." Maybe the site doesn't quite look the way you pictured it in your head, or perhaps it feels like you’re shouting into a void because your Google rankings haven't moved in months.

At Iris Digital Marketing, we see this all the time. It’s not that Wix isn't capable—it’s actually an incredibly powerful engine—but sometimes you need a mechanic who knows exactly which bolts to tighten to get it running at peak performance.

Moss Automitive - Overhaul of old website and re-launched on Wix

The "I Can't Quite Get It Right" Phase

One of the most common things we hear from business owners is: "It looks okay, but it doesn't look professional." When you’re a busy business owner, you don’t have 40 hours a week to master the nuances of Wix Studio or responsive design. You end up with "workarounds" that look great on a laptop but a bit messy on a phone. We love stepping in at this stage to take that vision you’ve had in your head and actually build it—no compromises, no "template" limitations.

Why SEO Feels Like a Dark Art

You’ve probably filled out the "SEO Wiz" and added your keywords, yet you’re still on page 5 of Google. It’s frustrating! The truth is, SEO on Wix has come a long way, but it requires a bit more "under the hood" knowledge than just filling in a few boxes. It’s about site structure, loading speeds, and how your content talks to Google’s bots.

Fully customised Wix website for Castlewood School, Southwater, Horsham

Professional Wix Website Design in Horsham, Sussex

💡 Quick Wins: Hints & Tips for Your Wix Site

If you aren't ready for a full overhaul just yet, here are a few things you can do right now to improve your site’s performance:

Audit Your Images: High-res photos are great, but if they aren't compressed, they’ll kill your site speed. Use a tool like TinyJPG before uploading, or ensure you're using Wix’s built-in image optimisation settings.

Check Your "Mobile Only" View: In the Wix Editor, switch to the mobile icon. You can hide elements on mobile that look cluttered or resize text without affecting the desktop version. A clean mobile site is a huge ranking factor.

The "H1" Rule: Ensure every page has exactly one H1 heading. This tells Google exactly what that page is about. Using more than one (or none) confuses the search engines.

Google Business Profile: If you’re a local business (like many of our clients in Sussex), ensure your Wix site is linked to your Google Business Profile. Consistency between the two is key for local SEO.

Internal Linking: Don’t let your visitors hit a "dead end." Every page should have a clear button or link leading them to the next step, whether that's your contact page or a service gallery.

We’re Here if You Need a Hand

You don’t have to struggle with the editor at 10:00 PM on a Tuesday. Whether you just need someone to fix a few "wonky" layouts or you want a full-scale SEO strategy to get those leads flowing, we’re here to help.

Think of us as your "expertise on call." You handle your business; we’ll make sure your website is the best-looking, hardest-working member of your team.

Want a second pair of eyes on your site? Drop us a message for a quick site audit – we’d love to see what you’ve built and show you how we can help you take it to the next level.

Quick Summary: If your Wix site isn't performing, it's usually down to three things: template limitations, technical SEO gaps or a lack of mobile optimisation. Iris Digital Marketing helps Sussex businesses bridge this gap with bespoke Wix Studio design and expert SEO strategies.