Iris Digital Marketing
Horsham, West Sussex
07795 070747
Helping businesses stand out throughout West Sussex & the South East
3
reasons why having the right brand identity is so important to your business:
It helps you stand out from the competition.
There are millions of businesses out there, and your logo is one of the first things that will help potential customers distinguish you from the rest. A great logo can help make your brand far more memorable.
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It builds brand recognition.
Customers learn to recognise your brand. The perfect brand design can help you build trust and make your business more identifiable to potential customers.
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It creates a positive first impression.
Your customised logo and brand marketing helps you create a positive and lasting impression with potential customers. When people see your logo, they should be able to get a sense of what your brand is all about and what you have to offer.
Our Services
How our Logo Design Projects work...
Ultimately, we need to dig into what makes your business unique, why you are looking for a change and what the ultimate goal is? Understanding your business culture, the people and the product allows us to design something fitting and identifiable to you.
FOR EXAMPLE
Company Overview
Fresh is a young, modern and sustainable urban clothing company that caters to skateboarders and their vibrant subculture. The brand seeks to provide high-quality, stylish, and eco-conscious apparel and accessories for skaters who value individuality, self-expression, and the environment. Fresh is committed to creating a brand that embodies the spirit of skateboarding while promoting sustainability and responsible fashion choices.
Brand strategy and research are one of the most important factors in creating the right identity, based on your brief and our findings, we will create mood boards, logo concepts, colour palettes and design ideas. After consultation, we will prepare the final logos, branding and requested product items.
FOR EXAMPLE
Design Brief
The design theme for Fresh's new brand identity needed to reflect the skateboard culture's rebellious spirit, creativity, and the vibrant energy of the sport. The design should evoke a sense of excitement and authenticity, celebrating the unique identity of the boarding community.
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The favored color combinations are blue, yellow, and red. These colors needed to be used strategically to create bold, eye-catching designs that align with the brand's youthful and energetic aesthetic.
Your logo is part of the visual representation of your brand. it's the first thing people will see when they interact with your business, so it's important to make a good impression. A uniquely designed logo can help you stand out from the competition, build brand recognition, and create a positive introduction.
If you would like to discuss your businesses needs in more detail, don't hesitate to give us a call.
Design Services
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LOGO DESIGN
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BRAND IDENTITY
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TYPOGRAPHY
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BUSINESS STATIONERY
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BROCHURES
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LEAFLETS
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BANNERS
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SOCIAL MEDIA POSTS
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PROMOTIONAL ITEMS