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Making the most of Google Business Profile (Formally Google My Business)

In today's digital age, having a strong online presence is crucial for businesses of all sizes. One powerful tool for enhancing your visibility in local searches is the Google Business Profile. Claiming and optimising your Google Business Profile not only makes it easier for potential customers to find you online but also significantly boosts your chances of appearing in local search results. In this guide, we'll walk you through the process of claiming and filling out your Google Business Profile, and explore its benefits on organic local search and SEO.


Why Claim Your Google Business Profile?

Your Google Business Profile is essentially your online business card. It appears when someone searches for your business on Google Search or Maps, providing essential information such as your address, phone number, hours of operation, services and reviews. Here's why claiming and optimizing your profile is essential:

  1. Improved Visibility: A complete and optimised Google Business Profile increases your chances of appearing in local search results when potential customers search for businesses like yours.

  2. Trust and Credibility: Having an up-to-date profile with positive reviews and accurate information enhances your credibility and trustworthiness in the eyes of potential customers.

  3. Enhanced User Experience: Providing accurate and detailed information makes it easier for customers to find and engage with your business, leading to a better overall user experience.

  4. Competitive Advantage: Many businesses overlook the importance of optimising their Google Business Profile, giving you a competitive edge if you take the time to do so.

  5. Best of All: It's FREE


Step-by-Step Guide to Claiming and Optimising Your Google Business Profile

Step 1: Claim Your Profile

  1. Go to the Google My Business website ( and sign in with your Google account.

  2. Enter your business name. If your business appears in the search results, select it. If not, click on "Add your business to Google" and follow the prompts to add your business.

  3. Verify your affiliation with the business. Google will typically send a postcard to your business address with a verification code. Once you receive the postcard, enter the code in your Google My Business dashboard to verify your listing.

Step 2: Fill Out Your Profile

  1. Business Information: Enter accurate and complete information about your business, including your name, address, phone number, website URL, hours of operation and categories that best describe your business.

  2. Business Attributes: Add attributes such as whether your business is wheelchair accessible, offers free Wi-Fi or has outdoor seating. These details help customers make informed decisions.

  3. Photos and Videos: Upload high-quality photos and videos that showcase your business, including your products, services, interior, exterior and staff. Visual content helps attract customers and gives them a glimpse of what to expect.

  4. Business Description: Write a concise and engaging description of your business, highlighting your unique selling points and what sets you apart from competitors. Use relevant keywords to improve your visibility in search results.

  5. Services: Tell everyone about what you do, what you offer and why they should use you. It's a fantastic way to showcase your business and reach a wider local audience. It's also another great opportunity to incorporate keywords that are specific to your industry.

  6. Reviews: Encourage satisfied customers to leave positive reviews on your Google Business Profile. Respond promptly and professionally to all reviews, whether positive or negative, to show that you value customer feedback.

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Step 3: Monitor and Maintain Your Profile

  1. Regular Updates: Keep your profile up-to-date with any changes to your business information, such as new locations, updated hours, products or special promotions.

  2. Engage with Customers: Respond to customer enquiries, reviews and messages in a timely and professional manner. Engaging with customers demonstrates your commitment to excellent service.

  3. Use Insights: Take advantage of Google My Business Insights to track how customers find and interact with your profile. Use this data to make informed decisions and optimise your online presence further.

Claiming and optimising your Google Business Profile is a fundamental step in enhancing your online presence and attracting more customers to your business. By following the step-by-step guide outlined above and leveraging the benefits it offers on organic local search and SEO, you can position your business in the best possible way and best of all, it's completely FREE.


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