IRIS
HORSHAM - WEST SUSSEX
Iris Digital Marketing
Horsham, West Sussex
07795 070747
Helping businesses stand out throughout West Sussex & the South East
WEB DESIGN - WORTHING, WEST SUSSEX
CLIENT PORTFOLIO
Website Design, Strategic Marketing and Social Media for Matthew Anthony.
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Social Media
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Brand Identity
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Graphic Design
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Marketing Strategy
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Video Content
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Website Design
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Office Re-brand
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Display Systems
Transforming a High-Street Presence into a Digital Powerhouse: The Matthew Anthony Case Study.
Matthew Anthony, a prominent Worthing estate agent, required a comprehensive marketing overhaul to match their high street reputation with a premium digital identity. Iris Digital Marketing was commissioned to deliver a 360-degree strategy, spanning from office rebranding to SEO dominance, ensuring the brand stood out in a fiercely competitive coastal property market.
Social Media Management
"Rob has been working with us for nearly two years and his impact has been hugely positive. Everything we do, both online and offline, is better for his input because of his expert knowledge and creativity".
The SEO & Web Strategy
"From Page 3 to Local Dominance" When we began, Matthew Anthony’s digital footprint didn't reflect their local expertise. Their website was buried on Page 3 of Google, resulting in lost valuation leads.
Our Approach:
We didn't just 'fix' the SEO; we rebuilt the foundation. By optimising local keywords (e.g., 'Estate Agents Worthing'), improving site speed on the platform and creating a content strategy focused on landlord rights and market shifts, we moved them to Page 1.
Key Result:
A sustained increase in organic search traffic and a website that now serves as a high-converting lead generation tool rather than just a digital brochure."
SEO:
Page 3 → Page 1 Rank
Scope:
360° Brand Overhaul
Duration:
5+ Year Partnership
Location:
Worthing & West Sussex
Video and Content Marketing
Building Trust Through Thought Leadership. In the property industry, trust is the primary currency. We shifted the content strategy toward 'Education-First' marketing. By producing expert video content on the Renters Rights Bill, Capital Gains Tax and Mortgage Rule changes, we positioned Matthew Anthony as the go-to authority in West Sussex. This strategy didn't just gain views; it built long-term credibility with landlords and investors."
